Why I decided to feature emerging artists
I thought a long time about writing this article as I was worried people might find it boring or other blogs have covered it more than enough. But I still wanted to write down my personal thoughts so I decided to give it a go anyway.
When I started this blog about a year and a few months ago I had no idea what I actually wanted to cover. I had been a music writer for a few online magazines but either they covered mainstream artists or just e-mailed me press releases. So it was pretty easy to find things to write about. But when I set up Music & Other Stories I literally had no own voice, I felt like I wasn’t really prepared for my own blog but I still wanted to give it a go because I love music and I love writing. So it made sense, right? Anyway, I started writing about mainstream songs – I have deleted them all by now though – simply songs you would hear on mainstream radio and read about everywhere. It just didn’t feel like I had found my true devotion yet (wow that sounds so theatric) because it felt like I’d just imitate those bigger magazines by covering what they do. So yeah.
I was still in touch with a few PR agents I knew from when I was writing for those other online mags (shoutout to you), and they just kept sending me their new press releases. I didn’t know most of their artists so I checked out their music, and wow I liked it! It actually sounded a lot better than what I heard in the radio. And from then on I kind of started listening to and getting to know independent and emerging artists more and more.
Don’t get me wrong, I still listen to Rihanna (I never get bored of her music), Tory Lanez, and all those, but I somehow just stopped focusing on those big artists.
There are simply better artists out there. Artists who don’t get enough recognition. Songwriters who don’t get enough credit. Rappers with a better flow than all those on the XXL Freshman cover. Singers with a more soulful voice than highly admired artists. Indie-electro duos with a better beat than worldclass DJ’s. And I’m not even exaggerating. When I went to the Great Escape Festival in Brighton couple weeks ago I realised it again: emerging, independent or unsigned artists are the future.
I kept featuring new artists, and received more and more amazing music submissions.
So I made it my mission to help those artists gain more awareness and more ackowledgement. Getting to know new bands and artists is so exciting! Checking out tracks with a completely distinct and unique sound is so fascinating to me. I have so much fun reviewing and interviewing up-and-coming bands and singers. Their goals and their drive inspire me everyday.
Also – probably the best part – I have been able to become good friends with some artists I would never have known about a year ago if they hadn’t submitted their music to my blog. I met so many incredible people – managers, PR’s, fellow bloggers, and so on -through Music & Other Stories. I got invited to great intimate gigs – something which would never have been possible if I had just stuck with covering commercial artists.
So I think I did find my voice after all. 🙂
Kudos to you if you actually read until the end. I hope you enjoyed reading and weren’t bored!
Below are some songs I am currently listening to. Need to update it soon but it gives you an idea.